Video Marketing Tips for Your Local Small Business

Video Marketing 2014You’ve heard all the statistics as to why your business must have a presence on YouTube, but perhaps you are unsure as to how to make that happen in a consistent, meaningful way.

Creating an effective video marketing strategy takes some thought and care. It’s not just a matter of slapping up the current company picnic video shot from your smartphone onto YouTube and wanting it to do miracles for you.

Today’s successes in the video marketing arena are there because they had a plan, and they followed it. Let’s see how you can do that for your business!

5 Video Marketing Tips For Generating More Leads!

  1. Use video testimonials – Consumers are far more likely to be impressed with your goods and services if it is coming from the mouth of a live customer on video. This is far more effective as social proof than any textual version could be. Not only that, the person doing the testimonial benefits as well, particularly if they are also a business person.
  2. Helpouts are not just for Google! – If you want raving fans, create a series of helpful, how-to videos offering advice and help on topics your audience is interested in. These are terrific sales tools, even if you don’t actually offer anything for sale in them. Using these types of videos to teach and answer frequent questions will win their loyalty.
  3. Make better product videos – It’s fine to showcase your products, but strive to make them more than merely a slick presentation accompanied by a call to action. Why not take this chance to show how your product benefits the end user, ideally in a fun and unique way.
  4. Be sure to brand your videos – It’s a basic part of your job to ensure your brand is on the minds of your market, and there are few better ways to get that done than with video.
  5. Make your YouTube Channel work for you – YouTube is not only the world’s 2nd biggest search engine and the largest video platform; it’s also a major league social media monster too! Getting subscriptions to your YouTube channel is an excellent way improve your reach, get more views, and more traffic. Make the time to brand your YouTube channel to match the rest of your business.

With over 6 billion hours of YouTube videos being watched every month, isn’t it time for your local business to get in on some of that action?

Let Foot Traffic Solutions help you generate more online leads using video marketing.

If you prefer to DIY; these video marketing tips will give you a good start.

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