Many small business owners don’t think Twitter is a viable source of online marketing since their marketplace is limited to their city in the northeast Ohio area.
But, did you know that you can identify your location for your tweets.
Why would you want to do that?
For the simple fact that locations are searchable on Twitter.
Designate Your City or Northeast Ohio Location and Enable it in Tweets
When using Twitter to promote you local business always click the location icon and fill out your location because this is a searchable item on Twitter. Plus, when you are on Twitter you can search your city or northeast Ohio location and see tweets going on locally and join relevant conversations. Your location is disabled by default. To turn it on, open a new tweet and click on the “Location” icon and turn on your location.
This is an easy way for your business to stand out locally and reach an audience of new and existing customers.
Combined with the use of local oriented hashtags, you can create meaningful connections with a relevant audience while generating leads and building a loyal customer base.
Another Cool Twitter Trick For Local Northeast Ohio Area Businesses
Twitter allows you to directly contact that person who’s attention you’ve been trying to grab.
Unlike some other social networks, you don’t have to have someone as a follower to get your message in front of them.
If there is someone you want to engage, simply send a Tweet mentioning the person you want to see your message.
Use Images To Improve Engagement
Tweets with images stand out and get more engagement on Twitter.
In fact, according to Buffer (a leader in the social media industry) tweets with images get 150% more retweets than those without images.
You do want to make sure the images you use are sized correctly so they do not get awkwardly cropped in the tweet.
For best results use JPG or PNG for images and compress them using a free open source image compression software called Casesium image compressor.
Caesium has won multiple awards and is a software developed for simplicity and effectiveness. With more than one million worldwide downloads, Caesium is one of the most popular image optimization software available for free.
Using Twitter Hashtags For Local Businesses
A good way to find local customer on Twitter is to use tools like the search feature on Twitter or Hashtagify to search your location and see who is tweeting about your city or regional area.
You will additionally discover related hashtags that will help you reach your local audience.
While you are looking at tweets in your city or regional area make sure to note any big influencers in your market.
You may just be able to engage that person and even get them to re-tweet a few of your better educational type tweets.
Tweeting A Video
Finally, you can add your promotional or testimonial video as a tweet and really supercharge your online visibility.
All you have to do is click the camera “media” icon and upload your video. It works better than just tweeting your YouTube link.
We have promotional videos and lead site strategies that work perfectly with this Twitter technique.