Your 2016 SEO strategy needs to include authority content, and it needs to be the focal point of your SEO efforts.
In 2014 it became increasingly clear that Google still views content as the #1 factor in their SEO measurement.
Those websites that consistently focused on writing original quality content coupled with a healthy sprinkling of LSI keywords around a main keyword avoided the animal named Google penalties.
Brett Relander of Entreprenuer Magazine stated.
It is a little-known secret that Google and other search engines are making a shift from traditional search engine optimization (SEO) to a focus on quality and authoritative content. While it is still important to optimize your meta data and remain on top of relevant keywords, it can no longer be denied that when it comes to generating organic search results, quality content with a strong focus on authority is now leading the pack.
Content that is heavy in SEO is no longer the best method for bringing in the traffic you seek.
2016 SEO Will Require Authority Content
Brett goes on to state…
Yesterday’s rules are gone. Today, marketers must shift their focus toward the creation of relevant and newsworthy content. That means developing a solid understanding of one’s target market to know precisely which type of content can best be leveraged to the right audience.
One of the easiest way to create authority content is to write article or posts that are non-promotional and 100% focused on the reader; not you.
That is a lot harder than it sounds.
Business people want to get instant results when they take the time and effort or pay someone money to write the post or article.
It’s a natural reaction. But your reader is looking to solve a problem they have, not solve your need of wanting a sale.
Solve your reader’s problem and they will then solve your need.
A great way is to start building your online status as an expert and online authority in your field throughout your entire 2016 SEO efforts.
Brett says it perfectly in his Entrepreneur article.
Authoritative content not only helps to drive more organic search traffic but also facilitates in gaining trust. When visitors see your content and are able to learn more about you, they will feel as though they are developing a relationship with you. They learn to trust you. As a good marketer knows, it is always easier to make a sale when the consumer trusts you.
SEO Backlinking In 2016 Is Changing For The Good
When looking at an search engine optimization company in Akron Ohio to help you rank your website, take a good look at their strategy. If it is still loaded with old backlink strategies focused on “unnatural” links then move on to another.
Keyword rich links from external sites on the internet is considered unnatural by Google and now Bing.
All your keyword rich links should come from internal on-site linking. This method the search engines view as natural while also assisting with making navigation easier on your website.
These are what search engines view “natural” links to your site:
- Your website name
- Your website’s URL
- Text such as “read more”, “click here”, “read this”, etc.
So, your 2016 SEO task for your local marketing strategy is to make the effort to become the expert by writing authoritative content for your website and all your social media pages.