Mobile SEO (search engine optimization) requires that you pay attention to your website’s responsiveness to screen sizes of all viewing devices.
More and more websites are viewed on smaller devices from tablets to smart phones.
When was the last time you looked at how your website looks on a smart phone?
If you are like the vast majority of business owners, you haven’t taken the time and really have no idea how your prospects and customers are seeing your business.
Google has recently been sending out notices and warnings to webmasters who have mobile friendly deficiencies. But, only to those people or businesses that have a Google Webmaster account.
If you don’t have a Webmaster account with Google, your site may be in jeopardy and Google has no way of telling you the website may not appear on mobile device search engines. That means, lost business and search engine visibility.
Mobile SEO Meets Search Engine Ranking
Is mobile-friendliness affecting Google ranking yet?
No doubt, Google is deeply invested in motivating webmasters to step up their mobile optimization efforts.
Google now labels mobile-optimized sites “mobile-friendly” in mobile SERPs
“Mobile-friendly” sites get a slight ranking boost (Google is believed to be testing this now).
Google said they were ready to downgrade sites mis-configured for smartphones.
So, why wait? With all these signals coming straight from Google, it’s best to get a mobile strategy now — and stay ahead of the curve in the future!
Mobile Responsiveness And Google SEO Facts
Luckily, Google has provided a free tool to allow you to check the status of your website to Google’s mobile friendly demands.
To check you website simply go to https://www.google.com/webmasters/tools/mobile-friendly/ and type in your website’s URL.
If your website is mobile friendly – You will see a congratulatory notice plus a image of how your website looks on a smart phone.
If your website is NOT mobile friendly – You will see an error message along with all the factors that need to be corrected.
How To Make Your Website Mobile Friendly
- If you have a webmaster, make sure you talk with them about fixing those negative mobile SEO factors resulting from a failed Google Bot failed mobile friendly test.
- If you DO NOT HAVE a webmaster, we are a leading Akron SEO firm and you should contact us immediately here, or call us at 866-443-1629 and we can fix it for you.
Mobile friendly websites will not only rank higher on the mobile search engines (there is a separate mobile search engine) due to these mobile SEO improvements you apply to your site.
We already showed you that Google will place a “mobile-friendly” label on your listing that appears in mobile SERPs. This means that very soon Google will desire to show only responsive websites on the mobile search engine listings.
For your website to be eligible for this “mobile-friendly” label it has to meet these criteria; as detected by the Googlebot:
Your site avoids software not common on mobile, like Flash. The majority of mobile browsers do not render content that uses Flash. Here’s what you could use instead. You use text that’s readable without zooming. First, configure a viewport to make sure fonts are scaled as expected across various devices. Once you’ve done that, implement the additional recommendations regarding fonts on this page. Your page sizes content to the screen so users don’t have to scroll horizontally. Your page sizes content to the screen so users don’t have to scroll horizontally. Create content that flows in the viewpoint so that your visitors don’t have to scroll horizontally to see the entire content. You can do this by sizing content to viewpoint. You place links far enough apart to aid tapping. Avoid cramming too many touch elements into one page segment or making them too small. Google recommends a minimum tap target size of roughly 7mm, or 48 CSS pixels on a site with a properly-set mobile viewport.
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