Here’s the thing. We’re always hearing about how small businesses benefit in a big way from search engine optimization while larger businesses don’t necessarily need it so much because they are already big.
And while this is somewhat true, there’s one fact that remains the same — SEO will never die.
It will always be around to some extent, at least as long as Google is around.
So the real question that businesses both large and small should be asking themselves is where do the best SEO services originate?
You might think that some large, well-known SEO firm is the way to go, but truth is, local SEO firms bring an array of advantages to the SEO landscape.
Here’s a closer look at the many advantages your company can gain by partnering up with a local SEO firm.
Local SEO Firm = Personalized Service
If you were team up with a large SEO firm, you would more than likely end up with the same package of services being sold to thousands of other companies.
With a local SEO firm, however, you can rest assured that you will receive personalized service.
This means local SEO experts working at the firm will devote much of their attention to your business and the exact SEO services that you need.
For example, say that your company has been hosting its own blog for the past two years. You already have a content creator who creates attention-grabbing content, but he unfortunately does not include local references, including geographic references. This means that you don’t need content creation services for your blog. Rather, you simply need SEO optimization services for it.
A local SEO firm can recognize this and customize your service package so that it reflects the exact services that you need.
When you acquire services through a large SEO firm, you’ll more than likely be bombarded with phone calls from representatives who ask you a bunch of questions that you know absolutely nothing about, such as when was the last time your meta tags were updated?
You’re not an SEO expert; otherwise, you would be doing your own SEO optimization, right?
So why are they asking you these confusing questions?
Well, there’s no need to fret about answering these questions when you partner with a smaller SEO firm.
Through one-on-one consultations, an SEO expert will assess your current site by looking at it.
The person can easily find the answers to any questions this way.
In fact, the only questions you’ll be asked are:
- What is your budget?
- What is your goal?
Insight Into Local Marketing
With a local SEO firm, your company can benefit from local marketing tactics. For instance, say your company sells coffee mugs, but where you live, they are called fuel tanks because they provide a lot of energy when one drinks coffee out of them. This means that your company would want to sell these mugs locally under the term “fuel tanks.”
A local SEO company will have deep insight into your local marketing strategies, which helps improve overall SEO techniques.
Exploit Your Niche
If your business has a certain niche that it operates within — and it should — a local SEO firm will have more time to analyze and research the niche, meaning the SEO tactics it creates for you will be extremely effective.
Fast Response Time
When you call to receive customer service from a large SEO firm, you’ll likely end up being put on hold for several minutes. When partnering with a smaller local SEO firm, though, response times are usually much quicker, ensuring that your SEO needs are met in a timely manner.
This is of the utmost importance, because site downtime due to SEO issues can lead to a major loss in your profit levels.
In fact, businesses that do around $100,000 worth of e-commerce a day are known to lose more than $2.5 million each year even if their sites are down for only seven seconds a day.
With a quick response time from a smaller local SEO firm, your site can be up and running more quickly if the problem is caused by a search engine optimization issue.
You cannot deny that SEO marketing is one of the most effective marketing tools to ever hit the marketing frontier.
Marketing Sherpa has found that this type of marketing leads to a $2,000 increase in the traffic that blogs receive and, even more important, it can result in as much as a 40 percent increase in profits.
And since search and e-mail are the two most common activities performed on the Internet, it makes perfect sense that your company should jump on the SEO bandwagon.
Just make sure you jump on a small local SEO firm and not a big one.