Below are our 3 Easy Ways to Use Social Media to Improve Your Email Marketing
Social media marketing is an excellent way to reach a lot of people with your messages that you might not yet have established a relationship with.
One way to accomplish this in much less time than it might normally take is to incorporate your social media channels as part of your email marketing campaigns.
This lets you cast your net to a much larger audience, and build your email lists easily and with some regularity. Let’s take a look at a few of the ways to use social media to increase your email subscribers.
When you blend email and social media you present a stronger communications message, one that’s more engaging and more visible. Email and social media, when used together, can mean the difference between a business whose message blends into the background, and one whose message is actively sought after by its clients and supporters.
3 Easy Ways To Use Social Media To Boost Your Email Marketing
- Promote your emails on your social media channels – The best way to get more people to look at your emails is to let your subscribers know on social media that you have a new email or newsletter they need to check out, and to look for it! Post a message on your social media sites such as “Keep an eye out for our newsletter going out today. We’d love to know what you think!” Know that Facebook, LinkedIn, and Google+ will all cut your content after around 300 characters, then display a link to read more. Therefore you’ll want to make sure you get your most attractive copy in near the beginning, along with a call to action.
- Enable and exhort your subscribers to share your content – To make this easy you’ll want to set up your email marketing template to prominently display social sharing buttons on your emails, and while you’re at it make sure to add a link that encourages your readers to connect with you on your own social media channels. This simple tweak will permit your readers to share your best content to their own social networks, and potentially show your wares to a vast new audience who don’t know you!
- What types of content get shared the most? – Typically tips, lists, and cool videos or infographics are the most shared items. Don’t kill them with overly sales hyped promotions right away, as you are unknown to them. Instead, supply your best content, and focus on engagement. This gives your email content the best opportunity to be shared way outside the limits of your email subscriber list!
The key is to effectively use all your communications channels; particularly email and social media networks to reach customers and prospects. source
We hope you liked these 3 easy ways to use social media to improve your email marketing efforts.